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CPAM Landing Page: Hero, Features, And CTAs

Alex Johnson
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CPAM Landing Page: Hero, Features, And CTAs

Welcome to the world of Commodity Price Adjustment Mechanism (CPAM)! This article outlines the creation of a modern, professional landing page designed to serve as the public-facing homepage before user authentication. This landing page is the first impression for potential users, so it's crucial to showcase the product's value proposition and include clear Calls-to-Action (CTAs) for signup and login. Let's dive into the details of how to build an effective landing page that converts visitors into users.

Route Structure

The landing page will reside on the / route, which should be publicly accessible and not require authentication. This is a critical aspect, as it allows potential users to explore the benefits of CPAM without needing an account. The primary goal is to highlight the product's value proposition and guide visitors towards signing up or logging in.

Sections to Include

Let's break down the essential sections that will make up the landing page:

1. Navigation Bar

  • Logo: Prominently display the CPAM branding.
  • Navigation Links: Include links to key sections such as Features, Pricing, About, and Documentation. This helps users quickly navigate to the information they need.
  • Auth Buttons: Feature Login and Sign Up buttons. The Sign Up button should be the primary CTA, guiding new users to create an account.
  • Sticky/Fixed Navigation: Ensure the navigation bar remains visible as the user scrolls down the page. This improves usability and keeps the CTAs accessible.
  • Mobile-Responsive Hamburger Menu: Implement a hamburger menu for mobile devices to maintain a clean and user-friendly experience on smaller screens.

2. Hero Section

The hero section is the first thing visitors see, so it needs to be impactful and immediately convey the value of CPAM.

  • Headline: A clear and concise value proposition. For example: "Automated Commodity Price Adjustments at Scale."
  • Subheadline: 1-2 sentences explaining what CPAM does. For example: "Manage complex price adjustment formulas, run batch calculations, and maintain compliance with enterprise-grade tools."
  • Hero CTA: A primary button like "Get Started" or "Start Free Trial" to encourage immediate action.
  • Secondary CTA: A less prominent button such as "Watch Demo" or "Learn More" for users who need more information.
  • Hero Visual: A screenshot of the CPAM dashboard, a visual representation of the PAM builder, or an animated illustration to capture attention and provide context. The visual element is important because it gives users a sense of what to expect.

The hero section is arguably the most critical part of the landing page. It’s the first impression, and it needs to be compelling enough to keep visitors engaged. A strong headline that clearly communicates the value proposition, supported by a concise subheadline, can make all the difference. The primary CTA should be prominent and encourage users to take the next step, while the secondary CTA caters to those who need more information before committing. The visual element should be eye-catching and relevant, providing a glimpse into the CPAM platform.

3. Social Proof (Optional)

  • "Trusted by X companies"
  • Logos of companies using CPAM
  • Testimonial quotes

Adding social proof can significantly boost credibility. Seeing that other companies trust and use CPAM can alleviate concerns and encourage new users to sign up. Testimonials provide firsthand accounts of the benefits of CPAM, adding a personal touch that logos alone cannot convey.

4. Features Section

  • Title: "Everything You Need for Price Management"
  • Feature Cards (4 main features):
    1. Visual Formula Builder: Create complex PAMs with drag-and-drop functionality.
    2. Scale with Confidence: Perform batch calculations across thousands of items.
    3. Enterprise-Ready: Benefit from full audit trails, approvals, and SOC2 compliance.
    4. Data-Driven Insights: Analyze price trends and performance.

Each feature card should include a concise description and a relevant icon to make it visually appealing and easy to understand. The goal is to quickly communicate the key benefits of using CPAM for price management. For instance, highlighting the Visual Formula Builder shows users that creating complex PAMs doesn’t have to be a daunting task. Emphasizing the ability to Scale with Confidence reassures users that CPAM can handle large volumes of data. The Enterprise-Ready feature provides peace of mind by ensuring compliance and security, while Data-Driven Insights demonstrate CPAM's ability to provide valuable analytics. The feature section is designed to give users a clear understanding of what CPAM can do for them.

5. How It Works (3-Step Process)

  1. Configure: Set up index series and price formulas.
  2. Calculate: Run batch calculations across your portfolio.
  3. Approve: Review and approve price adjustments.

This section simplifies the process of using CPAM, making it appear straightforward and easy to adopt. Visual aids, such as icons or illustrations, can further enhance understanding. By breaking down the process into three simple steps, users can quickly grasp how CPAM works and see the value in automating their price adjustments. The goal is to demystify the process and show that CPAM is user-friendly and efficient.

6. Use Cases / Industries

  • Commodities Trading: Oil, gas, metals pricing
  • Manufacturing: Raw material cost adjustments
  • Energy: Fuel and power price indexing
  • Supply Chain: Contract price escalations

Highlighting specific use cases and industries helps potential users see how CPAM can be applied to their particular situation. This makes the product more relatable and relevant. For example, a commodities trader can immediately see the value of CPAM in managing oil, gas, and metals pricing, while a manufacturing company can understand how it can help with raw material cost adjustments. This section helps to tailor the appeal of CPAM to different audiences.

7. Final CTA Section

  • Title: "Ready to Get Started?"
  • Description: "Join companies using CPAM to automate complex pricing"
  • CTA Button: "Start Free Trial" or "Request Demo"

This section reinforces the call to action, encouraging users to take the next step. The title is designed to create a sense of anticipation, while the description emphasizes the benefits of joining other companies in using CPAM. The CTA button should be prominent and directly linked to the signup or demo request page. This final CTA serves as a last chance to convert visitors into users.

8. Footer

  • Company, Product, Resources, Legal sections
  • Social links

The footer provides additional information and links, ensuring users can easily access important resources and connect with the company on social media. This helps to build trust and transparency.

Technical Implementation

File Structure

pages/
  index.tsx           # Landing page (public)
  app/                # Protected app routes
    dashboard.tsx     # Current dashboard moves here
    
components/
  landing/
    HeroSection.tsx
    FeaturesSection.tsx
    HowItWorksSection.tsx
    CTASection.tsx
    Footer.tsx

This file structure organizes the landing page components and separates them from the protected app routes. This makes the codebase easier to maintain and scale.

Design Guidelines

  • Use design system components
  • Mobile-first responsive
  • Smooth animations (200ms)
  • WCAG 2.1 AA accessibility
  • SEO optimized

Adhering to these design guidelines ensures a consistent and user-friendly experience. Using design system components maintains a cohesive look and feel, while a mobile-first approach ensures the landing page is accessible on all devices. Smooth animations enhance the user experience, while WCAG 2.1 AA accessibility ensures the page is usable by people with disabilities. SEO optimization helps to improve the page’s visibility in search engine results.

Performance Targets

  • Lighthouse score: 90+
  • LCP: < 2.5s
  • CLS: < 0.1

Meeting these performance targets ensures a fast and efficient user experience. A high Lighthouse score indicates good overall performance, while a low LCP (Largest Contentful Paint) and CLS (Cumulative Layout Shift) ensure the page loads quickly and without unexpected layout changes.

Acceptance Criteria

  • [ ] Landing page loads at / without auth
  • [ ] All sections implemented and responsive
  • [ ] Mobile-friendly (320px to 1920px)
  • [ ] Fast page load (< 2s)
  • [ ] SEO meta tags configured
  • [ ] CTAs link to signup/login

These acceptance criteria ensure that the landing page meets the required standards and is ready for deployment.

Priority

HIGH - First impression for potential users

Conclusion

Creating an effective landing page for CPAM is crucial for attracting new users and showcasing the product's value. By following these guidelines and focusing on a clear value proposition, compelling visuals, and strategic CTAs, you can build a landing page that converts visitors into loyal users. Remember to prioritize user experience, performance, and accessibility to ensure that the landing page is both effective and enjoyable to use.

For more information on landing page best practices, visit HubSpot's guide to creating high-converting landing pages.

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